Users in a traditional industry such as healthcare brokerage are unwilling to step out of their comfort zones. We went a long way in building a fully functional HTML prototype instead of traditional wireframes to communicate our ideas to users and get final approval from stakeholders.
For the three major types of users, we outlined user journeys and built separate workflows. Post implementation required a new content strategy and an entire content reassessment. Finally, we came up with a contemporary interaction model which included long scrolling, responsive design, progressive disclosure, and advanced accessibility.
We established responsive practices at Word & Brown for content-rich healthcare websites.
We shifted design strategy and front-end development to the next level inside the company.
Overall user satisfaction increased by more than 60% and conversion rates by 84%.
Wireframes and prototypes
User testing and analytics
Mobile Quoting App
Real Estate Application
Electronic Data Interchange
Small Business Lead Generator
Health Insurance Quotes