We started with great uncertainty about what our final concept would be. Since it was an internal project, resources were extremely tight. We did not know how to get our department employees engaged in content creation.
We ended up with a modular approach. Each internal message possesses its own module which includes content strategy, workflow, and interface. We assigned front-end and back-end development groups and responsible persons to each module.
Received very positive overall feedback from inside our department.
Proved that a modular approach as a development strategy works in uncertain conditions.
Engaged our employees in content creation.
Concept development strategy
Content strategy
Wireframes and prototypes
User testing and analytics
Mobile Quoting App
Real Estate Application
Electronic Data Interchange
Small Business Lead Generator
Health Insurance Quotes
Application
General Agency
Obamacare
Online Application
Zenefits
Internal Website