This was a brand new project that had not been attempted before.
A large amount of business rules and regulations to navigate.
The largest scale project in which I have ever participated.
Requirements were under constant and abrupt change.
UX group was responsible for user research, creation of personas and user flows, front-end development, and branding implementation. We built a tremendous Axure prototype, which was used as a major hub to share project requirements, functional specifications, and interaction flows.
Post-launch feedback on overall user experience was quite positive.
We split numerous complex flows into a simple step-by-step interaction.
We reduced the average amount of information displayed on the screen by a tremendous amount by applying progressive disclosure.
In conditions of extreme uncertainty, we found a balance between meeting business requirements, government regulations, and user needs.
Wireframes and prototypes
User testing and analytics
Visual solution and styleguides
Mobile Quoting App
Real Estate Application
Electronic Data Interchange
Small Business Lead Generator
Health Insurance Quotes